Sanskrit word Vighnaharta is used to refer to the “Lord Ganesha”. It is an amalgam of words Vighna (tragedy) and harta (liberator). It is a befitting name for Ganesha, who is believed to protect his devotees from calamities. Along with the guardianship of people, Lord Ganesha is revered for his knowledge and intellect. Brand Vighnaharta strives to be the embodiment of this deity.